Product: (Jack Daniel's & Coca-cola ready to drink)

Insight: (lt’s easy for people to find ways to make everyday moments special;it takes a perfect drink to make those ordinary moments into something memorable and legendary.

Big ldea: (lt’s two legendary flavors combined in one ready todrink can, making any mundane moment into a momentous event.)Execution ldea: ( Simple but strong prints to show how twoiconic things come together can elevate every moment.)

Product: (Razer Gaming Mouse)

Insight: (Gamers know that the smallest move can change the course of the gameevery click matters, and every second counts.

Big ldea: ( With Razer, victory isn’t just within reach; it’s right in your hand.)

Execution ldea: (Create digital ads showcasing iconic moments from games likeCall of Duty, Valorant, Overwatch, and CSGO 2, highlighting Razer’s precision inaction. Use bold visuals in print and outdoor ads: a Razer mouse in hand, with explosivegame environments reflected in the buttons, paired with the tagline “ Hold Victory inYour Hand.”

Product: (Airbnb)

Insight: (Travelers crave more than just landmarks they want to experience the culturestories, and neighborhoods that make a city truly unique.)

Big ldea: ( With Airbnb, every stay unlocks the city’s spirit, connecting travelers to its hearand soul.)

Execution ldea: (By showing the camouflage of animals in nature, Airbnb shows thatAirbnb allows travelers to “Local’” not just to visit a city.but to integrate into the local way of life.)