The campaign proved one thing.

While AI is great for writing bad

novels when your hard drive is

dying... you don't need AI.

We’re redefining inclusion and proving

that fashion can, and should, be for every

person, every body, and every ability.

RIMOWA isn’t just luggage —it’s the first-class companionthat turns every trip into a statement of intent.

Product: (Razer Gaming Mouse)

Insight: (Gamers know that the smallest move can change the course of the gameevery click matters, and every second counts.

Big ldea: ( With Razer, victory isn’t just within reach; it’s right in your hand.)

Execution ldea: (Create digital ads showcasing iconic moments from games likeCall of Duty, Valorant, Overwatch, and CSGO 2, highlighting Razer’s precision inaction. Use bold visuals in print and outdoor ads: a Razer mouse in hand, with explosivegame environments reflected in the buttons, paired with the tagline “ Hold Victory inYour Hand.”

Product: (Airbnb)

Insight: (Travelers crave more than just landmarks they want to experience the culturestories, and neighborhoods that make a city truly unique.)

Big ldea: ( With Airbnb, every stay unlocks the city’s spirit, connecting travelers to its hearand soul.)

Execution ldea: (By showing the camouflage of animals in nature, Airbnb shows thatAirbnb allows travelers to “Local’” not just to visit a city.but to integrate into the local way of life.)