Geek Squad vs. A.I. by Best Buy

Brand: Best Buy

Problem: Best Buy is no longer inspiring.

Audience: Technological consumers

Specific Problem: People have trouble with their tech devices.

Insight: People rely on AI to give them answers to their questions

Solution: AI versus the Geek Squad

Execution: A social media campaign where the geek squad goes up against AI chatbots to show that

the Geek squad knows more about technology than the AI. Make it funny and have the geek squad

answer crazy questions showing that people should rely on the geek squad and not AI. There can be

in-store competitions where people come and watch the geek squad going against AI. This can be live

streamed and will create buzz.

Copy: Hannah Simone Weiner

Art: Bohao Wu

Instructor: Mel White