Fit For All by Aerie

Brand: Aerie

Specific Problem:

Most fashion AR try-on tools only fit able-bodied models. Shoppers with disabilities, prosthetics, or mobility devices are excluded from the experience.

Audience:

Gen Z and Millennial shoppers (esp. women and non-binary customers) who value inclusivity and digital-first shopping experiences. Also people who have disablities too.

Insight: Fashion is more than clothing — it’s identity. But when fitting rooms and AR try-ons exclude disabled shoppers, they’re excluded from self-expression itself.

Solution:

Adaptive AR Try-On mirrors and app: the world’s first fitting technology that reflects every body — in wheelchair, prosthetic, or non-standard body-shape.

Execution:

Product: Adaptive AR fitting rooms in Aerie stores.

Digital: Inclusive try-on feature in Aerie app.

Event: Fashion Runway lined with AR mirrors

Copy: Chloe Kiser

Art: Bohao Wu

Instructor: Cole Spencer Meredith, Mel White