Airbnb

Written By 博浩 吴

  • Product: Airbnb

  • Insight: Travelers crave more than just landmarks they want to experience the culture stories, and neighborhoods that make a city truly unique.

  • Big ldea: With Airbnb, every stay unlocks the city’s spirit, connecting travelers to its hearand soul.

  • Execution ldea: By showing the camouflage of animals in nature, Airbnb shows that Airbnb allows travelers to “Local’” not just to visit a city.but to integrate into the local way of life.

  • Outdoor execution ldea: Install large, beautifully designed city maps at airports, train stations, and key tourist hubs. Each map highlights unique neighborhoods, iconic landmarks, and Airbnb stays.

博浩 吴
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