Razer Gaming Mouse

Product: Razer Gaming Mouse

Insight: Gamers know that the smallest move can change the course of the game every click matters, and every second counts.

Big ldea: With Razer, victory isn’t just within reach; it’s right in your hand.

Execution ldea: Create digital ads showcasing iconic moments from games like Call of Duty, Valorant, Overwatch, and CSGO 2, highlighting Razer’s precision inaction. Use bold visuals in print and outdoor ads: a Razer mouse in hand, with explosive game environments reflected in the buttons, paired with the tagline “ Hold Victory inYour Hand.”

Digital execution ldea: Razer Aiming Class' is a digital campaign comprised of short &engaging tutorial videos uploaded on Razer's official TikTok page. As agamer, these bite sized video steaches to improve your aiming skills in a FPS games like Call of Duty, Valorant, Overwatch and CsGo2The episodes each highlight a keypart of aiming, from how to placeyour cross hair, to flickshots or tracking technique shot stress that it's the precision hardware, such as Razer's gaming mice, that can make all the difference.