TOYOTA PRADO

Written By 博浩 吴

• Product: Toyota Prado

• Insight: Off-road drivers want vehicles that feel as powerful andadaptive as the wilderness they explore.

• Big Idea: Prado blends into the wild —because it's built for it.

• Execution: We camouflage the Toyota Prado with animal-inspiredprints and place it in its "natural habitat" alongside lions, giraffes,andzebras — visually affirming it as part of the untamedlandscape.

博浩 吴
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