Timberland

Written By 博浩 吴

• Product: Timberland Boots

• Insight: People crave reliability in unpredictable environments—fromthe wild outdoors to concrete jungles.

• Big Idea: No matter the terrain, Timberland boots arebuilt togofurther, feel stronger, and roam freely.

• Execution: From snowy trails to subway platforms, boldfootprintvisuals and terrain-specific messaging showTimberland’s griponevery ground.

博浩 吴
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