LEGO

• Product: LEGO

• Insight: Kids have endless ideas but not the tools to bringthemtolife—until now.

• Big Idea: LEGO Co-Designer AI transforms children’s sketchesorstories into real, buildable LEGO creations.

• Execution: A series of split-screen visuals showhand-drawncrayondesigns turning into brick-built models through an AI-poweredapp,visually bridging imagination with innovation.