RIMOWA

• Product: RIMOWA suitcase

• Insight: Luxury travelers care as much about howthey movethroughthe world as where they’re going.

• Big Idea: RIMOWA isn’t just luggage —it’s the first-class companionthat turns every trip into a statement of intent.

• Execution: In a premium editorial series, RIMOWAis photographedinfirst-class airplane seats, visually positioning the suitcaseasdeservingof the same status as the traveler themselves.